In this remote working (and now COVID19) era, I am often asked the question whether a podcast or webinar/vlog. My answer is always, “it depends” and “all of them”.
Online businesses and business in general competes for airtime. What someone who is visual will appeal to may not appeal to the audio senses.
So “it depends” and “all of them”.
We also need to cater for those with audio and visual challenges, and therefore I would always encourage multi-platform channels to spread the same message. We often think that focussing on one platform will yield the best results, but not in this digital age.